Product Details


Add to Lists

Please log in to begin using the favorites list feature


Publication Date:
Estimated Student Price  (Savings based on Print, New)
  • Print, new: $193.30
  • Print, used: $145.00  (25% Savings)
  • Print, new rental: $173.95   (10% Savings)
  • Print, used rental: $81.20   (58% Savings)
  • eBook, buy: $90.00   (53% Savings)
  • eBook, rent (for 180 days): $60.00   (69% Savings)


For courses in public relations.

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.


Fraser P. Seitel is a veteran of five decades in the practice of public relations, beginning, he claims, “as a child.” In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century.

In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world’s largest public affairs firm, Burson-Marsteller.

Mr. Seitel has been a regular guest on television and radio, appearing on a variety of programs on the Fox News Network and CNN, ABC’s Good Morning America, CNBC’s Power Lunch, as well as on MSNBC, Fox Business Network, the Fox Radio Network, and National Public Radio.

Mr. Seitel has counseled hundreds of corporations, hospitals, nonprofits, associations, and individuals in the areas for which he had responsibility at Chase—media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting.

Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.

After studying and examining many texts in public relations, he concluded that none of them “was exactly right.” Therefore, in 1980, he wrote the first edition of The Practice of Public Relations “to give students a feel for how exciting this field really is.” In four decades of use at hundreds of colleges and universities, Mr. Seitel’s book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

This book was adopted by:
Adelphi University
Andrews University
Austin Community College
Austin Peay State University
Ball State University
Baruch College (CUNY) Bookstore
Belmont Abbey College
Borough of Manhattan Community College (CUNY)
Bradley University
California State University - Los Angeles
Carthage College
Chestnut Hill College
Claflin University
Clark Atlanta University
Coastal Carolina University
Columbia College
Drexel University
El Paso Community College - Valle Verde
Elon University
Emporia State University
Farmingdale State College (SUNY)
Fashion Institute of Technology (SUNY)
Ferris State University
Florida A&M University
Florida Atlantic University Boca Raton and Jupiter
Florida International University - BBC
Florida International University - MMC & All Online Courses
Gleacher Center at the University of Chicago
Hofstra University
Holy Family University
Indiana State University
Indiana University - Purdue University Indianapolis
Kent State University- Kent Campus & Geauga/Twinsburg
Kent State University Stark Campus
Lesley University
Mount Saint Mary's University
Nassau Community College
New Mexico State University Main Campus
Nicholls State University
North Carolina A&T State University
Northeastern State University Broken Arrow
Northeastern State University Tahlequah
Northern Virginia Community College - Alexandria
Northern Virginia Community College - Annandale
Northern Virginia Community College - Extended Learning Institute
Northwestern- Evanston
Northwestern University - Chicago
Nyack College
Oakland University
Ocean County College
Ohio Dominican University
Olympic College
Pace University - New York City
Pace University - Pleasantville/Briarcliff
Pacific Union College
Park University
Penn State University - Berks
Penn State University - Brandywine
Penn State University - Greater Allegheny
Penn State University - Scranton
Penn State University - Wilkes-Barre
Penn State University Hazleton
Penn State University Lehigh Valley
Penn State University -Schuylkill
Point Park University
Polk State College - Lakeland
Polk State College - Winter Haven
Radford University
Rhodes State College
Rider University
Rochester Institute of Technology
Rogers State University
Rutgers University Newark
Saint Joseph's College
Santa Clara University
Southern Methodist University
Spokane Community College
St. Francis College
St. John Fisher College
SUNY College at Old Westbury
SUNY Herkimer County Community College
Texas Tech University
The Catholic University of America Bookstore
The Ohio State University - Marion Campus
Troy University
University of Central Florida- Main Campus
University of Connecticut – Storrs Campus
University of Michigan - Dearborn
University of Nebraska at Kearney
University of Portland
University of Saint Francis
University of Tennessee at Chattanooga
University of the Cumberlands
University of the Pacific
Vaughn College of Aeronautics & Technology
Wagner College
Westfield State University
Wilkes University
William Jewell College
Youngstown State University

Be the first to write a review

Rating Distribution
5 Star
4 Star
3 Star
2 Star
1 Star

Table of Contents

Part I: Evolution

1. Defining Public Relations

2. The History and Growth of Public Relations

Part II: Preparation/Process

3. Communication

4. Public Opinion

5. Management

6. Ethics

7. The Law

8. Research

Part III: The Publics

9. Media

10. Social Media

11. Employee Relations

12. Government Relations

13. Community Relations

14. International Consumer Relations

Part IV: Execution

15. Public Relations Writing

16. Integrated Marketing Communications

17. Crisis Management

18. Launching a career