The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
This book has not been adopted by other schools.
Table of ContentsPART 1: Introduction to E-commerce
Chapter 1. The Revolution is Just Beginning Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure Chapter 4. Building an E-commerce Website Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts Chapter 7. E-commerce Marketing Communications Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services Chapter 10. Online Content and Media Chapter 11. Social Networks, Auctions, and Portals Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce