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NEXT:Faculty Focus Event Showcases Bookstore as a Resource

Submitted by BNCAdmin on Wed,08/26/2015-13:07

The Walsh College Bookstore, located in Troy, Michigan, has long since evolved from its transactional role as simply the textbook vendor for the school’s campus. It’s now a place where the store hums with the activity of special event nights, while also engaging students through a raft of social media initiatives, promotional email campaigns and a student mobile app, as well as making the purchase of textbooks simpler and easier through registration integration and a real-time student financial aid module.

Yet, and even as the store seeks to become an even stronger support system for the school, Bookstore Manager, Jessica Wojcik, still felt it was important to reach out to a particular segment of the Walsh College community. “I think we have a good relationship with faculty here,” she concedes, pointing out that nearly all of the College’s textbook adoptions come through Barnes & Noble College’s innovative online platform FacultyEnlight, “but I really wanted to bring our faculty together with some of our major publishers and our bookstore staff to help them better see us as a partner and a resource,” she says. And from that aspiration, the first Faculty Focus event at Walsh College was born.

Starting a Deeper Conversation

Working with the Dean of Admissions to promote the event to all full-time and adjunct faculty, Wojcik and her team knocked on doors, sent out emails, and talked about the event at every possible opportunity — and were rewarded with a solid turnout. On hand at the event were representatives from Xanadu, Cengage, McGraw-Hill, and Pearson to meet with the teaching staff and answer questions on a range of academic publishing questions. The bookstore offered refreshments and a video presentation of FacultyEnlight, and attendees were given flash drives pre-loaded with information on the platform. “It was a great opportunity to reach out to a wide range of staff — including many of the adjunct professors who are instrumental in making suggestions or recommendations, particularly for new classes,” Wojcik recalls, “and it enabled them to see the kinds of resources that might help them, such as textbook pricing, and what options — rent, buy or digital — might be available to their students,” she adds.

That opportunity to learn more about FacultyEnlight proved a particular draw for the event. “Those who weren’t already familiar with it were impressed that they could compare the cost of similar textbooks and select a title that might be a better alternative, cost wise, for their class. I don’t think they expected anything quite that robust,” Wojcik says.

FacultyEnlight is already supporting Walsh faculty with tools to assist in implementing the school’s textbook adoptions in time for the first day of priority registration. “They’re loving the concept of FacultyEnlight,” remarks Monique Cardenas, Walsh’s Director of Academic Administration on the school’s adoption of the system. “It’s made the process of textbook adoptions so much easier than before, and we’ve hit our adoption target every semester since introducing FacultyEnlight,” she adds.

Wojcik and her staff at the bookstore are already seeing the fruits of the event, and the benefits of a deeper relationship with the school’s faculty. “We’ve had a lot of really positive responses, and now when we see professors in the store, it can be the start of a deeper kind of conversation,” she notes. “We can greet them by name, anticipate a question about a specific course book and get a much better understanding of where their information needs lie,” she says, adding, “and they understand we’re here for them and for their students.”

Some of those needs revolve around cost concerns, and promotion of the bookstore’s rental program has resulted in a 58 percent increase in rented textbooks over last year, resulting in the kinds of savings that are important to Walsh students. Dr. Ann Saurbier, Clinical Professor of Management at Walsh College found another way to lower the cost of learning materials. “We took advantage of the information on FacultyEnlight, and by using source material from several different textbooks, were able to produce a custom book that significantly reduced the cost for my students — and that’s a huge advantage,” she says.

Outreach at the Campus

As Walsh College begins a new school year, it does so with a better understanding of the role the bookstore can play in supporting both their students and faculty. By easing the textbook selection and adoption process, some of those conversations at the store’s Faculty Focus event might just make for an easier Rush period for the school. But this school year, it does so without Wojcik, a recipient of the 2015 Barnes & Noble College Campus Leadership Award, who has gone on to a new role as store manager at the Barnes & Noble at Oakland University.

Her new role however, is not likely to dampen her efforts to build links to faculty. “It’s important that we embrace the campus presence outside of the four walls of the bookstore, and as store managers, find ways to know what’s going to work best for our campus,” she says. “Once faculty understand that their bookstore is part of the process, then ultimately everyone wins.”

 

Article reposted from Barnes & Noble College NEXT.

Click here to read original article.

NEXT:Campus Bookstores Offer Affordability and Convenience

Submitted by BNCAdmin on Thu,08/20/2015-11:23

There was a time when the academic year was properly punctuated by a Fall back-to-school season, signifying the beginning of a two-semester school year. But education has changed, and so too have the needs of the students seeking learning materials. Increasingly, campuses are adding mini sessions or second half-semester classes, summer programs and Learning Modules, which have all resulted in a year-round demand for textbooks. Meeting that challenge, and keeping up with the constant demand for new learning and study materials is a role the campus bookstore has learned to master.

 

CHOICE AND SAVINGS

Providing the widest selection of course materials at the best prices has been a long-standing objective for Barnes & Noble College and, as the world’s largest bookseller, the company provides access to the largest selection of affordable course materials, textbooks and trade books available. “We’re able to partner with over 7,000 publishers,” explains Patrick Haze, Vice President, Course Materials for Barnes & Noble College, “and that’s part of the key that has helped us deliver an overall $1.5 billion in savings to our students since 2012,” he says.

Offering affordable course materials to students is something college administrators are also keenly aware of. “Barnes & Noble College has worked to significantly lower the costs of books and materials through programs such as textbook rentals and e-textbooks,” says Dr. Craig Foltin, executive vice president of Administration and Finance, Cuyahoga Community College. “The Barnes & Noble experience and philosophy has been an integral part of Tri-C as today’s collegiate bookstore.”

But before that happens, students need to be able to successfully find the right book. Haze points out that around half of the campuses Barnes & Noble College partners with use registration integration, where students can follow a link directly to the bookstore website at the time they register for class. “The site is pre-filled with their course information and the textbook titles that have been adopted for each course by their professors,” Haze explains, “and from there, they can examine all the available options — whether the book is new, used, rented new or used, or digital.”

But even when the student doesn’t use registration integration, the bookstore website automatically displays available formats and pricing options of their course books from an easy selection of drop-down menus. Because the information comes directly from faculty members, students can accurately identify and obtain the correct versions and editions used for their specific classes. Haze maintains that, increasingly, the most popular way to acquire books is through renting. “In the last four or five years, the opportunity to rent has had a significant effect on student savings, and now almost 80 percent of the books we carry are available as rentals,” he says.

And while digital learning has grabbed recent headlines, its use on campus is growing more slowly. “I think there’s still a big learning curve to digital, and currently there are not as many books available in digital formats as there are for rent,” Haze points out, “but as the technology evolves and our list of digital titles continues to grow, we’ll begin to see more students choosing digital. We offer all formats so students can choose the option that works best for them.”

 

SUPPORT FOR STUDENTS

Those students starting new classes this year will have already found their course books, ordered, packed up and waiting for them at their campus bookstore, but it doesn’t stop the resolve of the campus bookstore to continue to look for new ways to help deliver textbook convenience and savings. “Innovation is more than a buzzword at the College, and Barnes & Noble College is a significant partner in helping us modernize processes that leverage the newest technologies and to help ensure that our students will reach their full potential,” Tri-C’s Dr. Foltin says.

Whether through programs like FacultyEnlight, that make for easier textbook adoptions by faculty members, or through offerings like the rental buyout program, where students can purchase the books they’ve been renting, it makes the campus bookstore an extremely convenient and competitive source for textbooks.

There’s also another advantage. “It’s always a big customer service benefit to have a physical presence on campus,” Haze says. “If a student has a question, or changes a class, they can just come to the store and we can help them with whatever it is they need,” he says. “We recognize that books are expensive, and we’ll do anything we can to help students find the right book, in the best possible format and pricing option to meet their needs.”

 

Article reposted from Barnes & Noble College NEXT.

Click here to read original article.

NEXT:Barnes & Noble Completes Spin-Off of Barnes & Noble Education

Submitted by BNCAdmin on Mon,08/03/2015-15:58

Barnes & Noble, Inc. (NYSE: BKS), today announced that it has completed the separation of its Retail and College businesses. Barnes & Noble Education, Inc. is now an independent public company and the parent of Barnes & Noble College, trading on the New York Stock Exchange under the ticker symbol, “BNED.” The Company’s leadership team joined with store managers to ring the opening bell at the NYSE this morning to mark the milestone.

“This is an exciting day in the history of Barnes & Noble College,” said Max J. Roberts, Chief Executive Officer, Barnes & Noble Education. “We are an industry leader with 724 campus stores serving colleges and universities and more than 5 million students and their faculty across the country. As a separate public company, we believe we are well positioned to take advantage of future growth opportunities and enhance our services for our current and future customers.”

Following today’s spinoff of College, Michael Huseby, former Chief Executive Officer of Barnes & Noble, Inc., became Executive Chairman of Barnes & Noble Education, which will have a separate Board of Directors. As previously announced, Ronald D. Boire will take over as Chief Executive Officer of Barnes & Noble, Inc. effective September 8, 2015.

Under the terms of the separation, stockholders who held BKS common stock on July 27, 2015 (the “Record Date”) received a distribution of 0.632 BNED common share for every one share of BKS common stock held as of the record date.

For more information, visit bned.com.

 

Article reposted from Barnes & Noble College NEXT.

Click here to read original article.